Ecommerce is the buzz word amongst all businesses and industries. This is quite understandable considering the boom in number of people using the Internet these days. Not only are there more number of people using the Internet for research and to obtain information, more number of Internet users are now also shopping online.
These users are not from the previously popular platform like a desktop computer. There are more users using their mobile devices to access the Internet and make purchases. Thus with an increase in consumer confidence on online transaction, it is no big surprise that every business now has their eye on how to master the world of online commerce.
A subtle change in the consumer behaviour online, of using their mobile devices more than other Internet device to access the Internet, makes a big difference to how businesses will respond. The eCommerce world is evolving in more ways than one as stated here.
How the online world of eCommerce is changing?
One of the biggest opportunities for eCommerce is the consumer fragmentation:
Consumer fragmentation is natural when there is more number of options and they are easily accessible from the consumer’s very own mobiles devices or computers. Hence although consumer fragmentation is bad for business, it also stands out as perfect marketing opportunity.
Growing importance of content for eCommerce websites:
The consumer behaviour online has evolved over the years. The users spend more time on the Internet researching products and searching for good deals. The Internet user is now a more informed buyer and hence they also expect to find the relevant and correct information regarding their product. Thus this has increased the importance of relevant, detailed and correct content on eCommerce websites.
How innovative marketing strategies are proving effective:
The world of eCommerce opens several new doors and opportunities for marketing. Many of these are micro opportunities in the form of online specific strategies like cross selling, rewards, videos, exclusive offers, etc.
How Magento fits into the picture:
• Magento is very popular open source eCommerce software that has risen in popularity in a short while.
• Magento adapts well the evolving nature of the eCommerce market.
• With the general behaviour of online users rapidly changing with the new type of devices available in the market, Magento is one platform that can handle diverse platforms.
• Magento has been specially optimised for mobile devices which makes it easier to handle for those who are less net savvy.
• Magento has the ability to be optimised for search engines on multiple platforms.
• The special SEO features make it more appealing.
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